Client transformation
Online coaching · fat loss · muscle · habits

The Body You Build Here, You Keep for Life.

Online coaching for weight loss, muscle, and habits that hold when the program ends.

Apply for Coaching 92% still on track a year later.
92%
of our clients are still on track at 12 months — long after the program ends.
1,000+
clients coached one-on-one
12 lbs
average lost in the first 16 weeks
Transformations that last

The proof is who's still here.

These aren't 12-week snapshots. Every one of these six held up long after coaching ended — because they learned to run it themselves.

Luke before and after transformation
Luke
38lbs down in 7 months. Luke didn't want abs when he came onboard but 3 months in he realised the potential he had.
Jordan before and after transformation
Jordan
An insane 74lbs down in his first 9 months working towards his wedding. Jordan is still flying on the program.
Ashleigh before and after transformation
Ashleigh
46lbs down over 11 months after her first baby. Life, habits and body transformed.
Client before and after transformation
Lucy 
18lbs down in 20 weeks. Now in a great routine and maintainning her new habits.
Client before and after transformation
Charlotte
27lbs down in 6 months. Stronger, leaner and fitness through the roof.
Client before and after transformation
Cal 
30lbs down in 6 months. Went on holiday with his confidence through the roof, feeling like a new man.
The method

Three steps built to make results yours to keep.

01

Built around your actual week

Custom training and nutrition designed for the life you really live — your schedule, your kitchen, your commute. Not a template you'll quit by week three.

02

A real coach, not an app

Weekly check-ins and hands-on form review from a human who knows your name, adjusts your plan, and holds you accountable when motivation dips.

03

The handoff

The part nobody else does: we teach you to run it yourself. You leave understanding the why — so the results outlast the program. That's the whole point.

Honest filter

Is the FLC program right for you?

This is for you if…

  • You've lost weight before and gained it back — and you want this to be the last time.
  • You're ready to do the work, with a coach in your corner keeping you honest.
  • You want to understand your own body, not just follow orders for 8 weeks.

This isn't for you if…

  • You're looking for a 6-week quick fix or a crash diet.
  • You won't commit to checking in every week.
  • You want someone to do it for you, rather than build the skill yourself.

"I finally understand why it works, so I stopped gaining it back."

Luke, 28
Lost 22 lbs · client of For Life Coaching

"Three coaches before this. First time the results outlasted the program."

Jack T, 34
Lost 28lbs · Client of For Life Coaching

"For the first time, I don't dread the scale."

Ashleigh
Ashleigh, 30
Lost 22 lbs · client of For Life Coaching

"My coach caught things about my training I'd missed for years."

James K.
Lucy, 44
Lost 20lbs · Client of For Life Coaching

"I've kept the weight off for 14 months and counting."

Elena M.
Ant, 39
Lost 18 lbs · client of For Life Coaching

"First program that taught me why, not just what."

Robert P.
Hannah, 43
Lost 18lbs · Client of For Life Coaching
Who's in your corner

You're not coaching yourself here.

I've spent a decade helping busy adults do the thing every crash diet promises and never delivers: keep the change. I don't sell willpower — I build understanding.

Every client works directly with me and my team. We adjust as your life shifts, and we don't stop until you can run it without us. That's how a body becomes one you keep.

Charlie, Coach & Founder of For Life CoachingPersonally reviews every application
Before you apply

Questions worth answering.

How is this different from an app or a template?

You get a personal 1-2-1 coach, not a generic plan. We adjust your training and nutrition around your actual week and lifestyle, and we're the ones checking in not a chatbot reading your logs.

How long until I see results?

Most clients notice a shift within the first few weeks. Our average client loses 12 lbs in the first 16 weeks but the real win is the habits, routine and mindset you build which you can maintain for a lifetime.

What happens after I apply?

Charlie personally reviews every application. If it's a fit, you'll hear back with next steps, coaching is limited to clients we can fully support.

How much does coaching cost?

Pricing depends on the level of support you need, and we'll walk through it once we understand your goals. We offer multiple different payment structures, choose what suits you.

Do I need gym access or equipment?

No. Your plan is built around what you actually have gym, home, or a mix of both and also what you can maintain long term. If that means training from home that is totally fine.

What if I've failed at this before?

Most of our clients have. That's exactly who this is for we teach you to run it yourself, so this is the last time you have to start over.

Ready to make this the last time you start over?

Applications reviewed personally — coaching is limited to clients we can fully support.

Apply for Coaching